There are several reasons to redirect a URL and a few basic ways to approach it. For a website that already has a lot of traffic and good search engine results but needs to change domain addresses, a redirect is a good choice for the transition period. Your traffic still goes to the old domain but is then automatically redirected to the new one. In time, as search engines update their databases, the new domain will pick up its own search results. Methods for how to redirect a URL depend on what code your website is written in and on how much confidence and experience you have with editing that code.
Meta refresh tags have some drawbacks:
- Meta refresh redirects have been used by spammers to fool search engines. Search engines now often remove those sites from their database. If you use a lot of meta refresh tags to redirect pages, the search engines may decide your site is spam and delete it from their index. It’s better to use a 301 Server Redirect instead.